Don’t give up.

Marie Kondo, known for the KonMari method, surprised many by admitting she’s “given up” on tidiness after having her third child. IKEA Chile quickly responded, supporting Kondo and busy parents with practical storage solutions.
Targeting young parents in small spaces, IKEA’s post, launched within 24 hours of Kondo’s viral statement, showcased family-friendly organization products. It resonated with over 2M Chileans, tripling engagement, doubling TROFAST sales, and boosting store traffic. IKEA celebrated Kondo’s honesty while inspiring parents to tackle clutter with style and practicality.