{"id":1123,"date":"2024-12-19T15:09:18","date_gmt":"2024-12-19T14:09:18","guid":{"rendered":"https:\/\/trinidadcolombo.com\/?post_type=portfolio&p=1123"},"modified":"2025-01-27T18:37:02","modified_gmt":"2025-01-27T17:37:02","slug":"ikea-marie-kondo","status":"publish","type":"portfolio","link":"https:\/\/trinidadcolombo.com\/?portfolio=ikea-marie-kondo","title":{"rendered":""},"content":{"rendered":"
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Don’t give up.<\/h1>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]Marie Kondo, known for the KonMari method, surprised many by admitting she\u2019s \u201cgiven up\u201d on tidiness after having her third child. IKEA Chile quickly responded, supporting Kondo and busy parents with practical storage solutions.
\nTargeting young parents in small spaces, IKEA\u2019s post, launched within 24 hours of Kondo\u2019s viral statement, showcased family-friendly organization products. It resonated with over 2M Chileans, tripling engagement, doubling TROFAST sales, and boosting store traffic. IKEA celebrated Kondo\u2019s honesty while inspiring parents to tackle clutter with style and practicality.[\/vc_column_text][vc_row_inner][vc_column_inner animation=”animation bottom-to-top”]\t\t\t
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Client:<\/strong> IKEA CHILE<\/div>\n\t\t\t\t\t\t\t\t\t
Website:<\/strong> ikea.com<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

The campaign for the winery brand artfully blends the themes of movement, nature, and history to create a captivating narrative. Drawing inspiration from the brand’s heritage and the natural landscape that nurtures its vineyards, the visuals evoke a sense of timeless connection to the earth. The concept of movement is woven throughout the campaign, symbolizing the transformative journey from vine to wine and the dynamic relationship between tradition and innovation.<\/p>\n

Wind rustling through leaves, flowing water, and the graceful growth of grapevines. The color palette mirrors the seasons of the vineyard, shifting from earthy greens and golds to deep purples and crimson hues, while elegant typography ties the modern aesthetic to the brand’s storied past. This campaign invites viewers to immerse themselves in the winery’s rich narrative, celebrating its respect for nature, its historical roots, and its ongoing evolution.<\/p>\n","protected":false},"author":1,"featured_media":2596,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1123","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-agency"],"_links":{"self":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1123"}],"version-history":[{"count":0,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/media\/2596"}],"wp:attachment":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1123"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}