{"id":1101,"date":"2024-12-17T16:43:39","date_gmt":"2024-12-17T15:43:39","guid":{"rendered":"https:\/\/trinidadcolombo.com\/?post_type=portfolio&p=1101"},"modified":"2025-01-27T18:37:11","modified_gmt":"2025-01-27T17:37:11","slug":"ikea-starting-points","status":"publish","type":"portfolio","link":"https:\/\/trinidadcolombo.com\/?portfolio=ikea-starting-points","title":{"rendered":""},"content":{"rendered":"
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Starting Points<\/h1>\n[\/vc_column_text][vc_column_text animation=”animation bottom-to-top”]With IKEA’s recent arrival in Chile, it required us to establish the brand and highlight the vast home solutions.We took an innovative approach by placing iconic IKEA product names within empty rooms, sparking emotions and imagination. This led to the “Starting a New Home” campaign, featuring prints that resonated with Chileans and introduced IKEA\u2019s unique appeal.[\/vc_column_text][vc_row_inner][vc_column_inner animation=”animation bottom-to-top”]\t\t\t
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Client:<\/strong> IKEA Chile<\/div>\n\t\t\t\t\t\t\t\t\t
Website:<\/strong> ikea.com<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

The campaign for the winery brand artfully blends the themes of movement, nature, and history to create a captivating narrative. Drawing inspiration from the brand’s heritage and the natural landscape that nurtures its vineyards, the visuals evoke a sense of timeless connection to the earth. The concept of movement is woven throughout the campaign, symbolizing the transformative journey from vine to wine and the dynamic relationship between tradition and innovation.<\/p>\n

Wind rustling through leaves, flowing water, and the graceful growth of grapevines. The color palette mirrors the seasons of the vineyard, shifting from earthy greens and golds to deep purples and crimson hues, while elegant typography ties the modern aesthetic to the brand’s storied past. This campaign invites viewers to immerse themselves in the winery’s rich narrative, celebrating its respect for nature, its historical roots, and its ongoing evolution.<\/p>\n","protected":false},"author":1,"featured_media":2597,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-1101","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-agency"],"_links":{"self":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1101"}],"version-history":[{"count":0,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=\/wp\/v2\/media\/2597"}],"wp:attachment":[{"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1101"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trinidadcolombo.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}